Ferro Gráfico · 2021
Yudong CUN Deseño de Mascota
by Linggaung Chen, Sf Zhang and Cy Zhao
- A' Design Award de Ferro 2021 in Gráfico
- CLIENT: Communication University of Zhejiang
- Estimated Number of Design Views: 9,868
- Verification code 37339A1577 · Verify this award
Colors
About Yudong CUN Deseño de Mascota
Yudong CUN é un deseño de mascota creado para a aldea de Yudong, unha aldea de pintura campesiña en China. A mascota baséase na figura do peixe, característica da aldea. O peixe está debuxado como unha simple personaxe de debuxos animados e combínase con motivos da pintura campesiña local e cos símbolos das bandeiras de países de todo o mundo. O resultado é un conxunto colorido de imaxes que une a cultura local cun estilo visual internacional. A mascota non ten un tamaño fixo e pode producirse como gráfico estático ou animado.
About the A' Design Award de Ferro
Yudong CUN Deseño de Mascota gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Yudong CUN Deseño de Mascota sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Yudong CUN Deseño de Mascota é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Press Kit
- Unique Properties
- This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
- Dimensions & Packaging
- It has no fixed size and can be made according to the required size.
- Tags
- Chinese elements, international style
- Production Technology
- Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
- Design Challenge
- The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
- Research
- Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
- Inspiration
- The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
- Operation Flow
- The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
- Image Credits
- Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen
