Bottle in the Dark Fotografía Publicitaria by Pierluigi Fossa

Bottle in the Dark Fotografía Publicitaria by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Fotografía e Manipulación Fotográfica Competition Category.

FerroFotografía· 2021

Bottle in the Dark Fotografía Publicitaria

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

A' Design Award de Ferro Winner in Fotografía Category

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Colors

The Design

About Bottle in the Dark Fotografía Publicitaria

Bottle in the Dark é unha fotografía publicitaria creada para un licor histórico. A imaxe sitúa a botella no centro dun escenario onírico, co horizonte situado no infinito para centrar a atención no produto. Colocáronse luces especiais no set fotográfico para realzar o deseño moderno e os materiais da botella. Os tons escuros e a atmosfera envolvente suxiren misterio e evocan noites compartidas con amigos. A fotografía foi realizada cun respaldo dixital de 150 megapíxeles, cun tamaño final de 70 por 100 centímetros e 300 ppp.

The Recognition

About the A' Design Award de Ferro

Bottle in the Dark Fotografía Publicitaria gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Bottle in the Dark Fotografía Publicitaria sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Bottle in the Dark Fotografía Publicitaria é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team