Artika Horizon Función principal: Reloxo de pulso by Albert Rakhimzhanov

Artika Horizon Función principal: Reloxo de pulso by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Xoiería Competition Category.

PrataXoiería· 2021

Artika Horizon Función principal: Reloxo de pulso

by Albert Rakhimzhanov

Client: ARTIKA Design

A' Design Award de Prata Winner in Xoiería Category

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Colors

The Design

About Artika Horizon Función principal: Reloxo de pulso

Artika Horizon é un reloxo de pulso que tamén se pode levar no peto ou arredor do pescozo. Un cordón na correa substitúe as pezas convencionais desta, dándolle ao reloxo unha construción sinxela e fiable. A correa péchase cun clip especial, e o clip converte o reloxo nun colgante que se pode pendurar do pescozo ou atar á roupa. A caixa está feita de metal e mide 43 mm de diámetro e 9 mm de profundidade. A produción planéase mediante fabricación aditiva ou fresado CNC. A forma inspirouse nun burato negro e no seu horizonte de sucesos, e o cordón simboliza o espazo curvándose arredor do tempo.

The Recognition

About the A' Design Award de Prata

Artika Horizon Función principal: Reloxo de pulso gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Artika Horizon Función principal: Reloxo de pulso sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Artika Horizon Función principal: Reloxo de pulso é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
Dimensions & Packaging: The watch diameter is 43 mm and the depth is 9 mm
Tags: Watch, Stopwatch, Time, Accessory, Gadget, Device.
Production Technology: The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
Design Challenge: The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
Research: The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
Inspiration: The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
Project Duration: The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
Operation Flow: The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
Team Members: Сurator: Kirill Rakitin
Customers: Ànima & Artika
Image Credits: Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.