Same But Different Instalación Artística by Asya Demidova

Same But Different Instalación Artística by Asya Demidova is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Belas Artes e Instalacións Artísticas Competition Category.

FerroBelas Artes· 2021

Same But Different Instalación Artística

by Asya Demidova

Client: Asya Demidova

A' Design Award de Ferro Winner in Belas Artes Category

11,480
Verified Award Winner
Verify Award Status for #122342

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Same But Different Instalación Artística

Mesmo pero Diferente é unha instalación artística que converte o cheiro nunha forma física. A obra baséase nos isómeros, compostos que teñen a mesma fórmula química pero unha disposición diferente de átomos, e que polo tanto poden portar dous cheiros distintos. Cada escultura contén dous cheiros relacionados e une as súas formas moleculares nunha soa peza. As formas están impresas en 3D e recubertas con varias capas de pintura holográfica aplicada cun aerógrafo industrial. Cámaras internas con materiais absorbentes conservan os cheiros, que se difunden cara ao exterior a través de finos condutos. Os visitantes poden coller e ulir cada peza.

The Recognition

About the A' Design Award de Ferro

Same But Different Instalación Artística gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Same But Different Instalación Artística sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Same But Different Instalación Artística é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
Dimensions & Packaging: The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
Tags: smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
Production Technology: The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
Design Challenge: The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
Research: There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
Inspiration: The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
Project Duration: The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
Operation Flow: People can smell and grab the sculptures to experience them from different angles.
Team Members: Art Direction & Design – Asya Demidova