Clarity Identidade Corporativa by Jeffery Fulton

Clarity Identidade Corporativa by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2021

Clarity Identidade Corporativa

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #122345

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Colors

The Design

About Clarity Identidade Corporativa

Clarity é unha identidade corporativa deseñada para unha empresa de tecnoloxía. O logotipo combina dous símbolos empregados na programación, situados dentro dun triángulo que transmite movemento cara adiante. Un ton azul escuro comunica confianza, mentres que un ton azul brillante fai referencia á tecnoloxía. A tipografía Neo Sans emprégase pola súa aparencia moderna, que combina ben cos bordos arredondados do logotipo. Evítanse os degradados e as formas abstractas, polo que a identidade se basea en formas sinxelas e caracteres de programación. A identidade tamén se aplica a artigos promocionais corporativos.

The Recognition

About the A' Design Award de Bronce

Clarity Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Clarity Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Clarity Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release