O deseño Beer Mail by Volfas Engelman Primary Function: Envasado de Cervexa Artesanal de Bold Brands é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.
PrataEnvases· 2021
Beer Mail by Volfas Engelman Primary Function: Envasado de Cervexa Artesanal
de Bold Brands
Cliente: Bold Brands
Gañador do A' Design Award de Prata na Categoría Envases
Gañador de Premio Verificado
Verificar o Estado do Premio para #122875O Deseño
Sobre Beer Mail by Volfas Engelman Primary Function: Envasado de Cervexa Artesanal
Book Text: Beer Mail é un deseño de envasado para unha gama de cervexas artesanais. As etiquetas están enmarcadas como selos postais, unha referencia ao nome da marca e á calidade coleccionable dos selos. Cada variedade leva unha ilustración de colaxe que une elementos que semellan non relacionados a primeira vista. Os ingredientes empregados na cervexa están agochados dentro das ilustracións, de xeito que o consumidor pode procuralos. A cervexa véndese en botellas de vidro de 330 ml con etiquetas impresas dixitalmente e en latas impresas de 500 ml. O deseño reflicte as pequenas cantidades de produción da gama.
O Recoñecemento
Sobre o A' Design Award de Prata
Beer Mail by Volfas Engelman Primary Function: Envasado de Cervexa Artesanal gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Beer Mail by Volfas Engelman Primary Function: Envasado de Cervexa Artesanal sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Beer Mail by Volfas Engelman Primary Function: Envasado de Cervexa Artesanal é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensións e Embalaxe
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Etiquetas
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Tecnoloxía de Produción
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Reto de Deseño
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Investigación
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiración
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Duración do Proxecto
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Fluxo de Operacións
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Membros do Equipo
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Créditos das Imaxes
- Illustrations & Visuals: Sandra Ramoskaite
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