OHO Lentil Chips Envases para Patacas Fritas de Bold Brands

O deseño OHO Lentil Chips Envases para Patacas Fritas de Bold Brands é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2021

OHO Lentil Chips Envases para Patacas Fritas

de Bold Brands

Cliente: Bold Brands

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre OHO Lentil Chips Envases para Patacas Fritas

O envase OHO Lentil Chips é un deseño de embalaxe para un aperitivo a base de lentellas. A bolsa mide 190 x 250 x 50 mm e está impresa en polipropileno mediante flexografía cun verniz de tacto papel. Un fondo de papel kraft substitúe as cores vivas habituais na categoría de aperitivos e proporciona un aspecto natural. Os elementos gráficos ilustrados engaden un carácter lúdico, mentres que os sabores amósanse a través de imaxes fotográficas de alta calidade. A combinación fai que o produto sexa doado de recoñecer e preséntao como unha opción de aperitivo máis saudable.

O Recoñecemento

Sobre o A' Design Award de Bronce

OHO Lentil Chips Envases para Patacas Fritas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que OHO Lentil Chips Envases para Patacas Fritas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. OHO Lentil Chips Envases para Patacas Fritas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensións e Embalaxe: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Etiquetas: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Tecnoloxía de Produción: Flexograhy with paper touch varnish.
Reto de Deseño: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Investigación: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiración: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Duración do Proxecto: This project started in January 2020 February and finished 2020 May.
Fluxo de Operacións: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Membros do Equipo: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Créditos das Imaxes: Visuals: Sandra Ramoskaite