Baltija Chocolate Collection Función principal: Envases de repostería de Bold Brands

O deseño Baltija Chocolate Collection Función principal: Envases de repostería de Bold Brands é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Baltija Chocolate Collection Función principal: Envases de repostería

de Bold Brands

Cliente: Bold Brands

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Baltija Chocolate Collection Función principal: Envases de repostería

Baltija é unha serie de envases para unha colección de chocolates que se vende na rexión do Báltico. O nome provén da palabra lituana para o mar Báltico, que inspirou o deseño. Un faro e unha escena mariña ilústranse nun clásico estilo vitoriano, con formas onduladas que suxiren o movemento da auga. Non se empregan símbolos nacionais, polo que o envase representa toda a rexión en lugar dun só país. Un ton azul verdoso profundo engade un aspecto refinado. As caixas e os sobres están feitos de papel, impresos por ofset, e rematados con verniz mate e detalles de folla de cobre.

O Recoñecemento

Sobre o A' Design Award de Prata

Baltija Chocolate Collection Función principal: Envases de repostería gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Baltija Chocolate Collection Función principal: Envases de repostería sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Baltija Chocolate Collection Función principal: Envases de repostería é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensións e Embalaxe: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Etiquetas: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Tecnoloxía de Produción: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Reto de Deseño: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Investigación: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiración: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Duración do Proxecto: This project started in January 2020 February and finished 2020 May
Fluxo de Operacións: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Membros do Equipo: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Créditos das Imaxes: Photography: Motiejus Gaigalas, Zydrunas Slajus