PepsiCo Foundation Sistema de identidade de Dennis Furniss

O deseño PepsiCo Foundation Sistema de identidade de Dennis Furniss é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2021

PepsiCo Foundation Sistema de identidade

de Dennis Furniss

Cliente: PepsiCo International Mexico

Gañador do A' Design Award de Prata na Categoría Gráfico

39,258

Gañador de Premio Verificado

Verificar o Estado do Premio para #122974

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Cores

O Deseño

Sobre PepsiCo Foundation Sistema de identidade

PepsiCo Foundation é un sistema de identidade creado para unha organización sen ánimo de lucro que apoia as comunidades en México e América Latina. O deseño substitúe unha linguaxe visual corporativa por outra máis humana. As formas arquetípicas representan os tres piares principais da fundación. Nun sistema modular, estas formas combínanse e multiplícanse para formar patróns e texturas. Unha tipografía xeométrica, unha paleta de cores vibrante, un estilo de fotografía e un estilo de ilustración completan a identidade. O sistema aplícase a un manual de marca dixital e a materiais de eventos como camisetas, bolsas e gorras.

O Recoñecemento

Sobre o A' Design Award de Prata

PepsiCo Foundation Sistema de identidade gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que PepsiCo Foundation Sistema de identidade sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. PepsiCo Foundation Sistema de identidade é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensións e Embalaxe: There are not packaging deliveries
Etiquetas: PepsiCo, Foundation, identity, system, strong, consistency
Tecnoloxía de Produción: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Reto de Deseño: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Investigación: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiración: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Duración do Proxecto: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Fluxo de Operacións: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patentes: Copyrights: PepsiCo International Mexico
Membros do Equipo: Innovation Design Center LATAM
Créditos das Imaxes: All Images: Design Innovation Center LATAM