Mountain Tea Función principal: Envasado de té by Xianfeng Wu

Mountain Tea Función principal: Envasado de té by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2021

Mountain Tea Función principal: Envasado de té

by Xianfeng Wu

A' Design Award de Prata Winner in Envases Category

22,761

Verified Award Winner

Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Función principal: Envasado de té

Mountain Tea é un deseño de envasado para pastillas de té prensado. Cada pastilla de té envólvese coma un caramelo, o que fai que o té sexa máis doado de usar e lle dá un aspecto moderno. O envoltorio emprega papel artesanal respectuoso co medio ambiente, seguindo unha forma de envasado máis antiga dun xeito novo. O deseño contén catro paquetes independentes que se poden combinar nunha única imaxe completa no estante. A ilustración amosa follas de té, árbores de té e animais raros de Xishuangbanna en Yunnan, China, onde se cultiva o té. O paquete mide 280 por 205 por 70 milímetros.

The Recognition

About the A' Design Award de Prata

Mountain Tea Función principal: Envasado de té gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mountain Tea Función principal: Envasado de té sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mountain Tea Función principal: Envasado de té é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng