Kong-Ke Museum Identidade Visual by Googoods

Kong-Ke Museum Identidade Visual by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2021

Kong-Ke Museum Identidade Visual

by Googoods

Client: Googoods

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #123804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kong-Ke Museum Identidade Visual

O Kong-Ke Museum é unha identidade visual para un espazo de exposición en Taichung, Taiwan, que tamén serve como estación de descanso para traballadores da construción. O logotipo forma caracteres con trazos curtos, deixándoos sen rematar. A forma inacabada fai referencia á sensación transitoria dunha obra de construción. O sistema de sinaléctica emprega materiais atopados no propio lugar, como encofrados, restos de madeira, láminas de serra circular e tubos de plástico para auga. Baldes de pintura chos de cemento, tubos de auga, placas onduladas de policarbonato e luvas marcan posicións dentro do espazo. Os carteis están impresos en serigrafía sobre embalaxes de sacos de cemento.

The Recognition

About the A' Design Award de Ferro

Kong-Ke Museum Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Kong-Ke Museum Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Kong-Ke Museum Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
Dimensions & Packaging: Various dimensions according to the necessities on-site.
Tags: Design, googoods, Graphic, Branding
Production Technology: Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging
Design Challenge: In-depth understanding of the work culture. And using existing materials of the workers.
Research: The Research objective was to learn and understand the brand's spirit and essence.
Inspiration: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
Project Duration: The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
Operation Flow: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
Team Members: Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin
Image Credits: googoods