O deseño ZhuoQing Envase de té de Tiger Pan é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2021

ZhuoQing Envase de té

de Tiger Pan

Cliente: Tasly Holding Group

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre ZhuoQing Envase de té

ZhuoQing é un deseño de envase para un po de esencia de té Pu'er instantáneo. O po extráese mediante un longo proceso e disólvese completamente na auga sen deixar residuos. A caixa exterior está feita de folla de lata, a caixa interior de papel, e as porcións individuais están envoltas en papel de aluminio. A esvelta caixa extraíble pódese abrir e suxeitar cunha soa man, e a estrutura reabrible fai que o envase sexa fácil de transportar e usar. Os gráficos baséanse en patróns de bordado popular de Yunnan e mostran escenas de plantación e recolección do té.

O Recoñecemento

Sobre o A' Design Award de Ouro

ZhuoQing Envase de té gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que ZhuoQing Envase de té sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. ZhuoQing Envase de té crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensións e Embalaxe: Size:395(L)*242(W)*40(H) mm
Etiquetas: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Tecnoloxía de Produción: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Reto de Deseño: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Investigación: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiración: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Duración do Proxecto: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Fluxo de Operacións: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patentes: Copyrights belong to Tasly Holding Group, 2020.
Membros do Equipo: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Créditos das Imaxes: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu