Ferro Envases · 2021
Mazurro Envases de Café
by 19 Poludnik Agencja Reklamowa
- A' Design Award de Ferro 2021 in Envases
- CLIENT: Mazurro
- Estimated Number of Design Views: 11,697
- Verification code 15B92B0A99 · Verify this award
Colors
About Mazurro Envases de Café
Mazurro é un deseño de envases para café. O deseño baséase nun patrón gráfico distintivo construído a partir da letra M. O patrón confire ás bolsas de café un aspecto forte e dominante. A forma xeométrica minimalista e os fortes contrastes axudan a que as bolsas destaquen nas estanterías das tendas. O patrón está inspirado no traballo de Josef Hoffmann, fundador do Obradoiro de Viena, cuxas formas sinxelas influenciaron o primeiro modernismo. As bolsas están impresas mediante impresión flexográfica. Ofrécense tres sabores, cada un cunha cor diferente e un fondo branco que crea un efecto metálico en áreas seleccionadas.
About the A' Design Award de Ferro
Mazurro Envases de Café gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Mazurro Envases de Café sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Mazurro Envases de Café é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Press Kit
- Unique Properties
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- Dimensions & Packaging
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- Tags
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
- Production Technology
- The packaging design was printed on flexographic printer.
- Design Challenge
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- Research
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- Inspiration
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- Project Duration
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- Operation Flow
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places. - Patents
- Not applicable.
- Image Credits
- Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020
