Vocam Cámara Vlog by Chenchen Fan is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Equipos de Vídeo e Radiodifusión Competition Category.

BronceProdutos de Vídeo· 2021

Vocam Cámara Vlog

by Chenchen Fan

Client: Chenchen Fan

A' Design Award de Bronce Winner in Produtos de Vídeo Category

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Verified Award Winner

Verify Award Status for #124718

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vocam Cámara Vlog

Vocam é un deseño de cámara dixital para usuarios que queiran facer vídeos de vlogs e demandan fotografía e portabilidade de alta calidade. É un deseño modular que axuda aos vloggers a cambiar rapidamente o modo entre videografía e fotografía. Mellora o rendemento e a portabilidade da gravación de vídeo grazas ao micrófono profesional integrado, á empuñadura de control e á luz de vídeo LED sen levar equipamento adicional. O deseño tamén ofrece aos usuarios varias opcións de cores, materiais e tecidos.

The Recognition

About the A' Design Award de Bronce

Vocam Cámara Vlog gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Vocam Cámara Vlog sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Vocam Cámara Vlog satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vocam is a digital camera design for users who want to take vlog videos and demand high-quality photography and portability. It is a modular camera design that helps vloggers quickly switch the mode between videography and photography. Elevating video shooting performance and portability by the built-in professional microphone, control grip, and LED video light without carrying extra equipment. The design also brings users various color, material, and fabric options.
Dimensions & Packaging: 120mm by 40mm by 70mm
Tags: Vlog, Vlogger, Camera, Portability, Modular Design, Transformable, Usability, individuation
Production Technology: For production it could use recyclable plastic or silicon for injection molding. The camera screen would use anti-glare LED display. The grip surface could have waterproof fabric or cloth.The control handle would use chargeable magnetic technology.
Design Challenge: Designing a smart way to organize the different functional parts together. Help users quickly switch the mode between video shooting and photo shooting without installing extra equipment.
Research: In the world, over 150 million people are doing self-media, by 2025 it would increase 137 million people in self-media population, the market are still rapidly growing.The existing product doesn't satisfy the customers. It has terrible usability and not ergonomic to hold the regular camera when users take a selfie or video shooting themselves. Suppose users want to shoot high-quality vlog videos. They have to buy many different types of equipment, such as an external microphone, camera handle, and video light, to improve the performance and usability. The camera would lose portability after installing extra equipment.
First, I researched the existing products on market and then did user research to find out the pain points of using the current product. Pain points to help me develop the design insights. Based on the insights to do ideation sketch. Find out the possible design solution and build the 3D model. Made a prototype to test the size and basic function.
Inspiration: As we know, we have been in the era of We-Media. Many people want to share their life experiences with others through social media like YouTube. The existing product doesn't satisfy the customers. It has terrible usability and not ergonomic to hold the regular camera when users take a selfie or video shooting themselves. Suppose users want to shoot high-quality vlog videos. They have to buy many different types of equipment, such as an external microphone, camera handle, and video light.
Project Duration: The project started in June 2019 in Pasadena and finished in September 2019 in Pasadena
Operation Flow: To switch the shooting mode from photo to video. First, pull to take out the control handle on the right side of the camera and then push the spring button on the control handle and sliding to connect the handle with the camera body. Dial the functional switch to popup the microphone, screen, and LED video light.
Patents: Copyrights belong to Chenchen Fan, 2021
Image Credits: The COPYRIGHT of backgroud photos on the Optional image #4 belong to Adobe Image Stock