Jinlongquan Yanzhi Embalaxe de Jin Zhang

O deseño Jinlongquan Yanzhi Embalaxe de Jin Zhang é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2022

Jinlongquan Yanzhi Embalaxe

de Jin Zhang

Cliente: InBev jinlongquan beer (Hubei)

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Jinlongquan Yanzhi Embalaxe

A marca Jinlongquan leva máis de 40 anos en Hubei. Esta vez, crea unha serie de cervexas que poden representar a cultura Hubei. O deseñador utiliza a caligrafía chinesa para expresar a cultura dialectal. Ao mesmo tempo, pinta os edificios e o sistema de auga máis representativos de Hubei (Hubei ten a fama de ser unha provincia con miles de lagos), personaxes e escenas de consumo, e integra máis sabor da vida e sentido da moda. A xente pode falar do dialecto na botella. Bótalle un ollo á túa cidade natal na ilustración para mellorar a interacción cos consumidores.

O Recoñecemento

Sobre o A' Design Award de Ferro

Jinlongquan Yanzhi Embalaxe gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Jinlongquan Yanzhi Embalaxe sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Jinlongquan Yanzhi Embalaxe é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensións e Embalaxe: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Etiquetas: Beer, Hubei, dialect, illustration, Calligraphy, China
Tecnoloxía de Produción: Glass bottle aluminized paper
Reto de Deseño: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Investigación: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiración: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Duración do Proxecto: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Fluxo de Operacións: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patentes: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Membros do Equipo: Creative director: Jin Zhang