Plant Selected Envasado para Bebida de Orixe Vexetal de Blackandgold Shanghai

O deseño Plant Selected Envasado para Bebida de Orixe Vexetal de Blackandgold Shanghai é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Plant Selected Envasado para Bebida de Orixe Vexetal

de Blackandgold Shanghai

Cliente: Yili Group

Gañador do A' Design Award de Bronce na Categoría Envases

12,113

Gañador de Premio Verificado

Verificar o Estado do Premio para #126422

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Plant Selected Envasado para Bebida de Orixe Vexetal

Plant Selected é un envase para unha bebida de orixe vexetal. A botella está feita de PET e cuberta cunha película mate, e mide 60 mm de ancho, 60 mm de profundidade e 177 mm de altura. O deseño segue un estilo minimalista inspirado no deseño escandinavo, cunha ampla área de espazo en branco. O beneficio clave, 6 gramos de proteína por cada 100 mililitros, indícase claramente. Moitas bebidas de orixe vexetal empregan gráficos recargados que mostran ingredientes e imaxes do produto. A composición serena de Plant Selected pretende destacar na estantería e presentar a bebida como nutrición vegana.

O Recoñecemento

Sobre o A' Design Award de Bronce

Plant Selected Envasado para Bebida de Orixe Vexetal gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Plant Selected Envasado para Bebida de Orixe Vexetal sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Plant Selected Envasado para Bebida de Orixe Vexetal satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
Dimensións e Embalaxe: Width 60 mm x Depth 60 mm x Height 177 mm
Etiquetas: Packaging, Plant-based Beverage, Soy milk, China, Minimalism
Tecnoloxía de Produción: PET bottle covered with Matte film
Reto de Deseño: Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
Investigación: To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
Inspiración: The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
Duración do Proxecto: In 2019, the project started in September and finished in January, 2020
Fluxo de Operacións: Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
Membros do Equipo: Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Créditos das Imaxes: All photos and video credits to blackandgold Shanghai, 2021.