Scentwalk Identidade Corporativa de Chao Yang, Yiyang Li and Yilin Wang

O deseño Scentwalk Identidade Corporativa de Chao Yang, Yiyang Li and Yilin Wang é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2022

Scentwalk Identidade Corporativa

de Chao Yang, Yiyang Li and Yilin Wang

Cliente: Communication University of Zhejiang

Gañador do A' Design Award de Prata na Categoría Gráfico

36,988

Gañador de Premio Verificado

Verificar o Estado do Premio para #126459

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Cores

O Deseño

Sobre Scentwalk Identidade Corporativa

Scentwalk é unha identidade corporativa conceptual para unha empresa do futuro que extrae e almacena recordos en forma de olor. O logotipo é unha abreviatura do nome da marca e constrúese a partir das ideas de moléculas odoríferas, datos, extracción, recollida e camiñar. A gama cromática emprega lámina holográfica prateada, un material que parece prata pero reflicte a cor coa luz, facendo eco da idea de que o gas é incoloro pero pode crear emoción. A marca é dinámica e vai acompañada dun son específico. Os carteis e produtos relacionados diríxense ao propio individuo, ás parellas, á familia e aos amigos.

O Recoñecemento

Sobre o A' Design Award de Prata

Scentwalk Identidade Corporativa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Scentwalk Identidade Corporativa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Scentwalk Identidade Corporativa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensións e Embalaxe: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Etiquetas: future, graphic, concept brand, poster, experimental
Tecnoloxía de Produción: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Reto de Deseño: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Investigación: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiración: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Duración do Proxecto: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Fluxo de Operacións: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Membros do Equipo: Chao Yang
Yiyang Li
Yinlin Wang.