Souldar Cracker Envasado de Snacks de Yeqin Chen

O deseño Souldar Cracker Envasado de Snacks de Yeqin Chen é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Souldar Cracker Envasado de Snacks

de Yeqin Chen

Cliente: Dali Foods Group

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Souldar Cracker Envasado de Snacks

Souldar Cracker é un deseño de envasado para un snack de galletas saladas tipo soda con sabor a chocolate. O produto sitúase no centro da composición visual. No lado esquerdo, unha disposición clara organiza as galletas a diferentes distancias para ampliar a sensación de espazo dentro dunha área limitada. O recheo de chocolate cae desde a parte superior do envase como choiva, converténdo unha escena estática nunha dinámica. O marrón utilízase como cor principal para expresar o sabor. O cartón exterior está feito de cartolina marfil, e os elementos seleccionados están impresos con estampado dourado. Cada galleta está envolta individualmente dentro da caixa.

O Recoñecemento

Sobre o A' Design Award de Bronce

Souldar Cracker Envasado de Snacks gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Souldar Cracker Envasado de Snacks sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Souldar Cracker Envasado de Snacks satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensións e Embalaxe: Size: 210(L)*150(W)*50(H) mm
Etiquetas: Chocolates, soda cracker, snacks, Packaging Design, Branding
Tecnoloxía de Produción: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Reto de Deseño: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Investigación: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiración: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Duración do Proxecto: The project started in May 2020 and completed on July 2020, Shantou.
Fluxo de Operacións: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patentes: Copyrights belong to Dali Foods Group, 2020.
Membros do Equipo: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Créditos das Imaxes: Yeqin Chen