Lab Future Construction Identidade de evento by Yu-Chi Chen

Lab Future Construction Identidade de evento by Yu-Chi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2022

Lab Future Construction Identidade de evento

by Yu-Chi Chen

Client: Department of Visual Communication Design, YunTech

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #126766

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The Design

About Lab Future Construction Identidade de evento

Lab Future Construction é unha identidade de evento creada para unha exposición de deseño en Taiwán. A identidade baséase nunha nova linguaxe escrita chamada Hou-Ru Wen. Hou-Ru Wen desenvolveuse reconstruíndo notas, sinais e símbolos existentes desde o punto de vista dun observador alieníxena. As formas das letras mesturan as estruturas de palabra do fenicio e do bérber, e utilízanse os símbolos fonéticos do mandarín para a soletreación. A disposición fai referencia á escritura cuneiforme sumeria, polo que o texto está aliñado na parte inferior. A identidade esténdese ao recinto, ao sitio web e ao catálogo.

The Recognition

About the A' Design Award de Prata

Lab Future Construction Identidade de evento gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Lab Future Construction Identidade de evento sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Lab Future Construction Identidade de evento é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.
Dimensions & Packaging: Designers extended the concept to the exhibition venue, website, and catalog. Continuation of the spirit of LFC. Circulation, Co-construction and Constructing are the concepts of the exhibition. With the design of more entrances and exits, more people can be absorbed. It also expresses the spirit that communicates with each other regardless of region. As to online, added the participatory design.
Tags: possibility, construction, communication, outer space, sign, symbol, language
Production Technology: The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.
Design Challenge: This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.
Research: In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.
Inspiration: With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.
Project Duration: The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.
Operation Flow: With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.
Team Members: Yu-Chi Chen
Shuo-Ci Wang
Jing-Win Xu
Image Credits: Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3