Wu Xing Embalaxe by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2022

Wu Xing Embalaxe

by Siwei Lai

Client: Huyu

A' Design Award de Prata Winner in Envases Category

24,642
Verified Award Winner
Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Embalaxe

A serie de traballos Wu Xing utiliza animais como interpretación e categorízaos como cinco elementos segundo as súas características. Entre eles, para enfatizar o ciclo de simbiose en Wu Xing, os deseñadores engadiron o amencer e o solpor en cada ilustración, representando o comezo e o final do día. A caixa ilustrada é o desenvolvemento da estrutura principal, amosando un sentido de tapa dura e clásico. Desde a caixa con forma de libro ao despregamento ata a estrutura de embalaxe que se converte independentemente nun expositor. Nesta especial estrutura de embalaxe, cada tarxeta pode ser exhibida completamente.

The Recognition

About the A' Design Award de Prata

Wu Xing Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Wu Xing Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Wu Xing Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release