Loacker Rebrand Función primaria: Envasado de alimentos de Marco Ventrice

O deseño Loacker Rebrand Función primaria: Envasado de alimentos de Marco Ventrice é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Loacker Rebrand Función primaria: Envasado de alimentos

de Marco Ventrice

Cliente: Spider

Gañador do A' Design Award de Prata na Categoría Envases

32,520

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Cores

O Deseño

Sobre Loacker Rebrand Función primaria: Envasado de alimentos

Loacker Rebrand é un sistema de envasado e identidade de marca creado para unha histórica empresa alimentaria coñecida polos seus barquillos e produtos de chocolate. O logotipo adopta a forma dun escudo de armas que inclúe o Monte Sciliar, unha referencia ao apelido familiar, ás raíces e á natureza circundante. Cada familia de produtos preséntase cunha descrición clara da receita e dos ingredientes. A xerarquía dos elementos do envase foi redefinida e as imaxes dos produtos son realistas. Un código na parte traseira de cada envase enlaza con máis información sobre a marca e o artigo.

O Recoñecemento

Sobre o A' Design Award de Prata

Loacker Rebrand Función primaria: Envasado de alimentos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Loacker Rebrand Función primaria: Envasado de alimentos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Loacker Rebrand Función primaria: Envasado de alimentos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimensións e Embalaxe: different sizes
Etiquetas: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Tecnoloxía de Produción: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Reto de Deseño: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Investigación: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspiración: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Duración do Proxecto: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Fluxo de Operacións: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Membros do Equipo: Spider Adv, Loacker Team
Créditos das Imaxes: All food images were realized featuring studio PiùLuce.