Grassy Premiados Envasado de Café de Dimitri Lociks

O deseño Grassy Premiados Envasado de Café de Dimitri Lociks é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Grassy Premiados Envasado de Café

de Dimitri Lociks

Cliente: Grassy Caffè

Gañador do A' Design Award de Prata na Categoría Envases

25,991

Gañador de Premio Verificado

Verificar o Estado do Premio para #128993

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Cores

O Deseño

Sobre Grassy Premiados Envasado de Café

Grassy Premiados é un deseño de envase para café brasileiro de especialidade. A caixa ten formas orgánicas e modulares inspiradas nas sementes de caoba, nos grans de café e nas curvas da arquitectura modernista brasileira. A forma modular permite o apilamento e unha exposición distintiva nos andeis. A caixa está feita de cartón con laminado mate, estampación en quente e impresión monocromática. O café gárdase nunha bolsa de plástico cunha válvula que protexe os grans do osíxeno. Unha etiqueta adhesiva de película metálica sela a caixa e contén a información do produto, o que permite unha personalización rápida a baixo custo.

O Recoñecemento

Sobre o A' Design Award de Prata

Grassy Premiados Envasado de Café gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Grassy Premiados Envasado de Café sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Grassy Premiados Envasado de Café é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensións e Embalaxe: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Etiquetas: package, Brazilian coffee, biomimetic, bio design,
Tecnoloxía de Produción: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Reto de Deseño: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Investigación: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiración: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Duración do Proxecto: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Fluxo de Operacións: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Membros do Equipo: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Créditos das Imaxes: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.