Hanzi and Alphabet Deseño Tipo by Rui Ma

Hanzi and Alphabet Deseño Tipo by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2022

Hanzi and Alphabet Deseño Tipo

by Rui Ma

Client: Rui Ma

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #130056

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Colors

The Design

About Hanzi and Alphabet Deseño Tipo

Este é un conxunto de deseño tipográfica que representa a combinación de dúas culturas diferentes Hanzi e Alphabet. O deseño tipo combina trazos de caracteres Hanzi e letras inglesas. Cada letra foi deseñada con formas personalizadas dunha ou máis partes dos trazos de Hanzi. O deseño foi creado usando linguaxes visuais contemporáneas xunto con cores brillantes.

The Recognition

About the A' Design Award de Ferro

Hanzi and Alphabet Deseño Tipo gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Hanzi and Alphabet Deseño Tipo sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Hanzi and Alphabet Deseño Tipo é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of type design that combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created in a modern and clean visual system with bright colors.
Dimensions & Packaging: Each application visualizes how the type could work together as words and how the Hanzi strokes can be shapes as design elements and patterns. The pattern design was based on the Hanzi strokes that were used for the letters in the words.
Tags: Type Design, Typography, Visual Communication, Graphic Design, Language
Production Technology: The first steps were sketches on digital screen by using a grid system. And the design was created and designed with Adobe Illustrator and Photoshop.
Design Challenge: The challenge of this project is how to combine the Hanzi stroke shapes and English letters in a clear and also creative way.
Research: The research was based on information about Hanzi character strokes and English alphabet from books and online.
Inspiration: The inspiration was from combining Chinese and English language culture. At the same time, I am also inspired by clean and modern visual designs, which brought me to think about how to create an alphabet that represents Hanzi in a modern way.
Project Duration: 2021 Los Angeles
Operation Flow: The type would be primarily used for communication design.