Shuanghui Rebrand Función Principal: Envasado de Embutidos de Tiger Pan

O deseño Shuanghui Rebrand Función Principal: Envasado de Embutidos de Tiger Pan é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Shuanghui Rebrand Función Principal: Envasado de Embutidos

de Tiger Pan

Cliente: Shuanghui Group

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Shuanghui Rebrand Función Principal: Envasado de Embutidos

Texto do Libro: Shuanghui Rebrand é un deseño de envasado para un produto de xamón cocido vendido en China. O redeseño mantén os elementos orixinais da marca e substitúe as imaxes pixeladas por gráficos xeométricos, de xeito que o envase pode ser recoñecido dende a distancia. As vistas do produto dende diferentes ángulos e en diferentes combinacións simplifícanse en formas redondeadas. Tres grupos de cores vivas separan os diferentes sabores. Unha disposición clara da información e un sistema de serie unificado axudan aos compradores a atopar rapidamente o artigo desexado. A nova tipografía da marca segue un arco suave.

O Recoñecemento

Sobre o A' Design Award de Bronce

Shuanghui Rebrand Función Principal: Envasado de Embutidos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Shuanghui Rebrand Función Principal: Envasado de Embutidos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Shuanghui Rebrand Función Principal: Envasado de Embutidos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensións e Embalaxe: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Etiquetas: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Tecnoloxía de Produción: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Reto de Deseño: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Investigación: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiración: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Duración do Proxecto: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Fluxo de Operacións: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Membros do Equipo: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Créditos das Imaxes: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu