Treasured Brew of the Cave Envasado de botella de baijiu de Tiger Pan

O deseño Treasured Brew of the Cave Envasado de botella de baijiu de Tiger Pan é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Treasured Brew of the Cave Envasado de botella de baijiu

de Tiger Pan

Cliente: Jiugui Liquor Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Treasured Brew of the Cave Envasado de botella de baijiu

Treasured Brew of the Cave é un deseño de envasado para o baijiu chinés. Consérvase a clásica forma de botella en saco, cunha corda enrolada arredor do pescozo, mentres que o material se cambia de porcelana a vidro. A superficie de vidro engade brillo e textura e distingue a botella dos envases cerámicos empregados por outras marcas. Na base tállase unha montaña ao estilo do debuxo chinés antigo para expresar o concepto de almacenamento en cova, un método utilizado desde hai moito tempo polo pobo miao. A botella mantense limpa e transparente, co número seis gravado en relevo.

O Recoñecemento

Sobre o A' Design Award de Prata

Treasured Brew of the Cave Envasado de botella de baijiu gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Treasured Brew of the Cave Envasado de botella de baijiu sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Treasured Brew of the Cave Envasado de botella de baijiu é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensións e Embalaxe: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Etiquetas: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Tecnoloxía de Produción: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Reto de Deseño: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Investigación: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiración: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Duración do Proxecto: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Fluxo de Operacións: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Membros do Equipo: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Créditos das Imaxes: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu