Yangzi River Identidade Visual by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
FerroGráfico· 2022
Yangzi River Identidade Visual
by Hangzhou JC Culture and Arts Co., Ltd
Client: Hangzhou JC Culture and Arts Co., Ltd
A' Design Award de Ferro Winner in Gráfico Category
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- Verified Award Winner
- Verify Award Status for #131546
The Design
About Yangzi River Identidade Visual
Río Yangzi é unha identidade visual deseñada para un centro de conferencias internacional. As liñas entrelazadas están inspiradas nas ondas ondulantes do río Yangtsé. A prata é a cor principal, tomada do aluminio anodizado, o principal material de construción do centro. As liñas marróns e brancas completan a paleta e suxiren un río fluíndo. A composición asimétrica engade tensión visual e unha sensación de forza. A identidade aplícase a materiais impresos para uso empresarial. O deseño continúa o tema das ondas presente na arquitectura.
The Recognition
About the A' Design Award de Ferro
Yangzi River Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Yangzi River Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Yangzi River Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
- Production Technology
- VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges. - Research
- 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
- Inspiration
- Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
- Operation Flow
- 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.
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