Jelly Tea Servizo de Alimentación Funcional de Ziqing Lv

O deseño Jelly Tea Servizo de Alimentación Funcional de Ziqing Lv é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Meta, Estratéxico e de Servizos.

BronceServizo· 2022

Jelly Tea Servizo de Alimentación Funcional

de Ziqing Lv

Cliente: Zhejiang University

Gañador do A' Design Award de Bronce na Categoría Servizo

92,012

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Cores

O Deseño

Sobre Jelly Tea Servizo de Alimentación Funcional

Jelly Tea é un servizo de saúde e un sistema de alimentación funcional para xente moza que traballa en oficinas. A xelea elabórase a partir de té chinés e de plantas empregadas tanto como alimento como medicina. Producíronse seis variedades, cada unha cun efecto e sabor específicos. As máquinas expendedoras permiten obter os produtos rapidamente, mentres que un mini programa móbil ofrece compra en liña e xogos sinxelos. As persoas usuarias completan tarefas semanais, como facer exercicio diario ou durmir a horas temperás, para desbloquear máis contido de xogo e recompensas. O obxectivo é apoiar hábitos saudables a longo prazo e non só cubrir necesidades inmediatas.

O Recoñecemento

Sobre o A' Design Award de Bronce

Jelly Tea Servizo de Alimentación Funcional gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Jelly Tea Servizo de Alimentación Funcional sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Jelly Tea Servizo de Alimentación Funcional satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimensións e Embalaxe: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Etiquetas: regimen, health, Chinese tea, service design, youth, gamification, functional food
Tecnoloxía de Produción: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Reto de Deseño: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Investigación: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspiración: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Duración do Proxecto: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Fluxo de Operacións: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Membros do Equipo: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao