Idun Red Heart O Zume De Mazá de Evan Chen

O deseño Idun Red Heart O Zume De Mazá de Evan Chen é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Idun Red Heart O Zume De Mazá

de Evan Chen

Cliente: Lascaux Design Institute Inc.

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Idun Red Heart O Zume De Mazá

A deusa da mocidade que goberna a mazá de ouro: Idún. A imaxe principal rende homenaxe ao artista John Bauer, extraendo Idun e redeseñándoo para incorporar o fermoso ambiente de cultivo de mazás. As mazás da man da deusa están baleiras na etiqueta da botella para revelar o zume de mazá vermella debaixo da etiqueta, expresando as propiedades naturais das mazás. Tres das mazás son tratadas cun proceso de estampación dourada para transmitir as tres mazás douradas que obtén a Deusa da Xuventude para espremer en zume.

O Recoñecemento

Sobre o A' Design Award de Prata

Idun Red Heart O Zume De Mazá gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Idun Red Heart O Zume De Mazá sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Idun Red Heart O Zume De Mazá é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensións e Embalaxe: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Etiquetas: logo，packaging，illustrations，graphics
Tecnoloxía de Produción: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Reto de Deseño: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Investigación: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiración: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Duración do Proxecto: This project was completed in Suzhou in November 2021.
Fluxo de Operacións: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Membros do Equipo: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang