Richard III Cartel by Jisuke Matsuda is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2022

Richard III Cartel

by Jisuke Matsuda

Client: Create Theatre Poster

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Richard III Cartel

Este cartel retrata emocións humanas intensas: desespero, desexo e angustia. Ricardo III xorde como un antagonista fascinante: nobre pero fráxil, que lembra un muro dun castelo xaponés desgastado polo tempo. As pedras espalladas pola composición aparecen como fragmentos da súa fortaleza e do seu corazón despedazados. Un fondo azul e a impresión en relevo evocan correntes ondulantes, como as que rodean un arrecife de coral, nas que a súa ambición parece ter afundido. A tipografía do seu nome está entrelazada con estas pedras, suxerindo o intrincado enredo do seu destino.

The Recognition

About the A' Design Award de Ferro

Richard III Cartel gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Richard III Cartel sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Richard III Cartel é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This poster shows the strong emotions of human beings. Richard III is a fascinating villain. He is noble, like a Japanese castle made of stones on the foundation. But he is also fragile. The background of the piled stones is the image of the seabed, and it undulates like a coral reef. His ambitions have sunk. And the characters of Richard III and Shakespeare express typography in an entwined manner like algae and seaweed.
Dimensions & Packaging: 728mm x 1030mm
vertical
Tags: poster, theatre, theater, Shakespeare, play, stage
Production Technology: Offset printing
Embossing Effect
Design Challenge: It is a work that has been visualized innumerably so far. In order to revive it as a fresh work that I have never seen, it was necessary to deeply interpret the work itself. However, the original text was a non-native language and had some difficulties. On the technical side, it was necessary to create a delicate embossing effect in order to add depth to the work. For that reason, the print plate is divided into multiple parts.
Research: This project is part of an academic study of Shakespeare's classical drama. Even today, the goal is to reinterpret the works of the most influential playwrights in line with the times. Both the original English and the Japanese translation are used for the research. It is the role of this poster to visually show the new charm, and it is required to be modern and novel in color and composition. As typography, both English and Japanese used in the research are fused.
Inspiration: Shakespeare's play still excites, saddens and impresses us. When reading and looking at his play, we are not facing a difficult classics. His work is full of the fundamental human truth. In his plays, strong emotion and love who we forget is overflow. This series is an attempt to reconstruct that secret with contemporary posters.
Project Duration: This work is one of Shakespeare's series, which started in Tokyo (Japan) in 2015 and continues as now. Especially This poster was constructed for the creation of the series "Love and emotion" announced in 2020.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.
Patents: Created by Jisuke Matsuda
Image Credits: Image #1 : Jisuke Matsuda, Optional Image #1 : Jisuke Matsuda, Optional Image #2 : Jisuke Matsuda, Optional Image #3 : Jisuke Matsuda, Optional Image #4 : Jisuke Matsuda