Pindao Tiancheng Envasado de Licor by Jun Li

Pindao Tiancheng Envasado de Licor by Jun Li is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2022

Pindao Tiancheng Envasado de Licor

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #133730

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pindao Tiancheng Envasado de Licor

Pindao Tiancheng é un deseño de envasado para unha marca de licor, baseado na cultura taoísta. A botella de vidro ten a forma do número un, unha referencia á idea taoísta de que o un dá orixe a todas as cousas. A forma sinxela reflicte a cultura da marca e fai que o produto sexa doado de recoñecer. A botella de vidro é pintada por aspersión e o padrón é cocido sobre a superficie. A caixa está feita de papel especial con estampación en bronce e relevo, e mide 150 por 120 por 300 milímetros. A caixa ábrese polo lateral para facilitar a exhibición. Despois do uso, a botella pode servir como florero ou como elemento decorativo.

The Recognition

About the A' Design Award de Bronce

Pindao Tiancheng Envasado de Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Pindao Tiancheng Envasado de Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Pindao Tiancheng Envasado de Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
Dimensions & Packaging: The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags: Taoist Culture，Simplicity, Differentiation
Production Technology: The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge: It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research: Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration: The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration: The project started in January 2021 and will be completed in April 2021.
Operation Flow: The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members: Jun Li