Wuliang Image Función Primaria: Envasado de licor de Luo Heng

O deseño Wuliang Image Función Primaria: Envasado de licor de Luo Heng é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Wuliang Image Función Primaria: Envasado de licor

de Luo Heng

Cliente: Laboratory and Hopeful

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Wuliang Image Función Primaria: Envasado de licor

Wuliang Image é un deseño de envase de licor creado para unha marca chinesa de Baijiu. A forma da botella inspírase na botella Lúa da dinastía Ming, e o corpo redondo suxire a lúa chea e a idea da reunión. Liñas curvas e franxas de ondas de auga envolven a botella coma seda. O corpo de vidro está areado e leva un logotipo en relevo de ouro rosa, mentres que a parte superior da botella emprega un proceso de electrochapado metálico mate. A caixa está feita de acrílico dourado esmerilado con metal en relevo e estampación en quente. A textura translúcida do fondo proporciona un agarre estable e cómodo.

O Recoñecemento

Sobre o A' Design Award de Prata

Wuliang Image Función Primaria: Envasado de licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Wuliang Image Función Primaria: Envasado de licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Wuliang Image Función Primaria: Envasado de licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensións e Embalaxe: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Etiquetas: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Tecnoloxía de Produción: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Reto de Deseño: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Investigación: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiración: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Duración do Proxecto: The project started in September 2021 in Torino and finished.
Fluxo de Operacións: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Membros do Equipo: Luo Heng
Créditos das Imaxes: Luo Heng