Flying to the Moon Caixa de agasallo para pastel de lúa by ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Caixa de agasallo para pastel de lúa by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2022

Flying to the Moon Caixa de agasallo para pastel de lúa

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #134174

View at A' Design Award Press Release Award Badge

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The Design

About Flying to the Moon Caixa de agasallo para pastel de lúa

Voando cara á Lúa é unha caixa de agasallo deseñada para pasteis de lúa. A embalaxe adopta a forma dunha tradicional lanterna de palacio chinesa. As ilustracións circulares inspíranse na mitoloxía chinesa e inclúen a Lebre de Xade, o Palacio da Lúa e as Apsaras dos murais de Dunhuang. Unha estrutura tridimensional multicapa e un proceso de troquelado engaden profundidade visual. Unha vez retirados os pasteis de lúa, pódese acender un módulo LED situado na base e volver a instalar a caixa transparente de PVC e a carcasa exterior calada, transformando a caixa nunha lanterna decorativa.

The Recognition

About the A' Design Award de Prata

Flying to the Moon Caixa de agasallo para pastel de lúa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Flying to the Moon Caixa de agasallo para pastel de lúa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Flying to the Moon Caixa de agasallo para pastel de lúa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimensions & Packaging: 145mm X 145mm X 300mm
Production Technology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Research: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Duration: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu