Crcrta Identidade Corporativa by Zilong Chen and Chao Yang

Crcrta Identidade Corporativa by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2022

Crcrta Identidade Corporativa

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

A' Design Award de Bronce Winner in Gráfico Category

10,490
Verified Award Winner
Verify Award Status for #135411

View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Identidade Corporativa

Crcrta é unha identidade corporativa deseñada para o Centro Chinés de Investigación para a Arte da Radio e a Televisión, un departamento gobernamental. O logotipo combina gráficos e texto. A paleta de cores emprega as tres cores primarias da televisión, vermello, verde e azul. Un símbolo de cámara fórmase a partir de tres formas xeométricas. Dous rectángulos fan referencia aos filtros e ao papel utilizados na industria da radio e a televisión. O triángulo fai referencia a unha lente ou a un altofalante. As letras CRCRTA atravesan o gráfico de esquerda a dereita para expresar a idea de comunicación. A identidade non ten un tamaño fixo e pode escalarse para adaptarse a diferentes soportes.

The Recognition

About the A' Design Award de Bronce

Crcrta Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Crcrta Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Crcrta Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao