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Nomi Mahjong Xogo de Mahjong by Nio Life

Nomi Mahjong Xogo de Mahjong by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño de Xoguetes, Xogos e Produtos de Lecer Competition Category.


BronceXoguete· 2022

Nomi Mahjong Xogo de Mahjong

by Nio Life

Client: NIO Life

A' Design Award de Bronce Winner in Xoguete Category

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The Design

About Nomi Mahjong Xogo de Mahjong

Nomi Mahjong é un xogo de mahjong creado para o tradicional xogo de mesa chinés. As pezas usan unha base negra con detalles azuis, extraídos da paleta de cores da marca Nio, para crear unha aparencia de alto contraste. As figuras do asistente intelixente Nomi aparecen en varias formas nas pezas. A peza de un punto adopta a forma de Nomi, e as pezas de bambú baséanse na letra I do nome Nomi. As pezas están feitas de melamina de alta gramaxe, os dados de aliaxe e as fichas de arxila. A caixa de almacenamento portátil ten unha tapa deslizante para un almacenamento rápido.

The Recognition

About the A' Design Award de Bronce

Nomi Mahjong Xogo de Mahjong gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Nomi Mahjong Xogo de Mahjong sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Nomi Mahjong Xogo de Mahjong satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging
345*175*84mm
Production Technology
Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge
It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research
In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration
Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration
Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow
The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members
NIO Life

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