Li Beer Envase de Cervexa by China Resources Snow Breweries

Li Beer Envase de Cervexa by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ouro in Deseño de Envases Competition Category.

OuroEnvases· 2022

Li Beer Envase de Cervexa

by China Resources Snow Breweries

Client: China Resources Snow Breweries

A' Design Award de Ouro Winner in Envases Category

59,800

Verified Award Winner

Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Envase de Cervexa

Li é un deseño de envase de agasallo para cervexa. A botella de vidro toma a súa forma da botella de cerámica Shuang-Er-Ni-Yu desenterrada no sitio arqueolóxico da cultura Yangshao. As gravuras na superficie aseméllanse ás ondulacións da auga e ás raias de peixe tradicionais. Aplícase unha técnica de gofrado ao envase, de modo que a textura pode percibirse co tacto. Imaxes elegantes e tipografías arcaicas engaden un sentido de historia. O envase ábrese arrincando o selo superior. O deseño celebra a historia temperá da elaboración de cervexa en China e a receita tradicional chinesa empregada para a cervexa que contén.

The Recognition

About the A' Design Award de Ouro

Li Beer Envase de Cervexa gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Li Beer Envase de Cervexa sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Li Beer Envase de Cervexa crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.