Can You See the Music A Identidade Dinámica by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
PrataGráfico· 2022
Can You See the Music A Identidade Dinámica
Client: Franz Liszt Chamber Orchestra
A' Design Award de Prata Winner in Gráfico Category
- 33,208
- Verified Award Winner
- Verify Award Status for #137173
The Design
About Can You See the Music A Identidade Dinámica
O traballo creado para Franz Liszt Chamber Orchestra é unha identidade de marca dinámica impulsada pola música que pretende revivir a aparencia visual da orquestra. Os seus creadores inventaron unha linguaxe musical alternativa, pola que se pode visualizar calquera melodía dentro do conxunto de pautas definidas. A identidade permite que cada membro da orquestra constrúa o seu propio logotipo personalizado, relacionado coa súa peza favorita do repertorio. Ademais, debido a unha aplicación de deseño de logotipos desenvolvida a medida, incluso a audiencia podería converterse nunha parte activa do proceso de renovación da identidade.
The Recognition
About the A' Design Award de Prata
Can You See the Music A Identidade Dinámica gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Can You See the Music A Identidade Dinámica sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Can You See the Music A Identidade Dinámica é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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