By Beth O Envase De Suplementos De Coláxeno de Angela Spindler

O deseño By Beth O Envase De Suplementos De Coláxeno de Angela Spindler é un estimado gañador do moi prestixioso 2022 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2022

By Beth O Envase De Suplementos De Coláxeno

de Angela Spindler

Cliente: Depot Creative

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre By Beth O Envase De Suplementos De Coláxeno

A axencia recibiu o encargo de crear un sistema de identidade visual e deseño de envases, incluíndo unha embarcación a medida para este taller de luxo. Sempre que foi posible, seleccionáronse todos os materiais en función das súas credenciais ambientais, que van desde o uso de residuos post-consumo, papeis FSC e tintas a base de soia. O envase utiliza unha paleta de cores de verde escuro e tons pastel claros, materiais de alta calidade, estruturas e acabados de impresión sutís para crear unha sensación tanxible de luxo e prestixio.

O Recoñecemento

Sobre o A' Design Award de Ouro

By Beth O Envase De Suplementos De Coláxeno gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que By Beth O Envase De Suplementos De Coláxeno sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. By Beth O Envase De Suplementos De Coláxeno crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensións e Embalaxe: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Etiquetas: Beauty, Luxury, Premium
Tecnoloxía de Produción: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Reto de Deseño: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Investigación: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Inspiración: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Duración do Proxecto: June 2020-July 2021, Sydney Australia
Fluxo de Operacións: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Membros do Equipo: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson