Jing Yin Li Deseño de Identidade de Marca by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
BronceGráfico· 2022
Jing Yin Li Deseño de Identidade de Marca
by Sxdesign
Client: Jing Yin Li
A' Design Award de Bronce Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Jing Yin Li Deseño de Identidade de Marca
Jing Yin Li é unha identidade de marca deseñada para unha marca de limpeza e coidado de roupa no mercado chinés. O logotipo constrúese a partir de formas xeométricas simples, cadrados e cuartos de círculo, dispostos en catro filas. Tres das filas forman as letras J, Y e L, as iniciais do nome da marca. As formas están aliñadas nunha disposición estable e simétrica para suxerir fiabilidade e firmeza. A cor da marca equilibra o vermello e o púrpura, facendo referencia á porcelana tradicional chinesa e ao mobiliario de sándalo vermello. O logotipo mantense lexible cun tamaño mínimo de 6 por 12 milímetros.
The Recognition
About the A' Design Award de Bronce
Jing Yin Li Deseño de Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Jing Yin Li Deseño de Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Jing Yin Li Deseño de Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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