Avant Modern Cuisine Identidade de Marca de Jiawei Wu

O deseño Avant Modern Cuisine Identidade de Marca de Jiawei Wu é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2022

Avant Modern Cuisine Identidade de Marca

de Jiawei Wu

Cliente: Jiawei Wu Design

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Avant Modern Cuisine Identidade de Marca

Avant é un restaurante de alta cociña situado en China. O concepto de marca utiliza a experiencia no estranxeiro dos propietarios para ofrecer aos clientes memorias únicas de que emprenderon unha viaxe. Comezando cun menú deseñado para asemellarse a un pasaporte. Despois de cada comida, os clientes reciben un billete personalizado deseñado segundo a inspiración específica detrás de cada prato e as memorias das cidades. Esta experiencia gastronómica acadou gran popularidade cando as viaxes se detiveron debido á pandemia de Covid

O Recoñecemento

Sobre o A' Design Award de Bronce

Avant Modern Cuisine Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Avant Modern Cuisine Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Avant Modern Cuisine Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensións e Embalaxe: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Etiquetas: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tecnoloxía de Produción: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Reto de Deseño: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Investigación: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiración: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Duración do Proxecto: The project started in July 2020 in China and finished in March 2021.
Fluxo de Operacións: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Membros do Equipo: Jiawei Wu
Créditos das Imaxes: Jiawei Wu_Designer
Guanzhong Qiu_Photographer