Hometown Flavor Embalaxe de Fideos de Arroz by Changshu Institute of Technology

Hometown Flavor Embalaxe de Fideos de Arroz by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2022

Hometown Flavor Embalaxe de Fideos de Arroz

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award de Prata Winner in Envases Category

26,870
Verified Award Winner
Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Embalaxe de Fideos de Arroz

Yunnan é fogar de moitas minorías étnicas que teñen os seus propios estilos culinarios únicos. Como alimento básico tradicional representativo de Yunnan, os fideos de arroz poden integrarse con calquera ingrediente e método de cociña para producir diferentes sabores. A través do vehículo dos fideos de arroz, os deseñadores desenvolveron e deseñaron esta serie de produtos de fideos de arroz de Yunnan combinando os traxes das minorías étnicas de Yunnan e os sabores das minorías étnicas. Mediante a tecnoloxía moderna de conservación de alimentos, o sabor de Yunnan promóvese ao mundo.

The Recognition

About the A' Design Award de Prata

Hometown Flavor Embalaxe de Fideos de Arroz gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Hometown Flavor Embalaxe de Fideos de Arroz sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Hometown Flavor Embalaxe de Fideos de Arroz é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.