BTY Brand Identity Logotipo e Aplicacións by Etude Digital is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2022

BTY Brand Identity Logotipo e Aplicacións

by Etude Digital

Client: BTY Group

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #138763

Descubrir agora Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logotipo e Aplicacións

Book Text: BTY Brand Identity é un programa de logotipo e aplicacións creado para BTY Group. O logotipo é unha interpretación analítica e matemática do momento en que se despliega unha vela gennaker. O deseño tamén fai referencia á disrupción que a vela gennaker trouxo ás regatas de vela. A marca representa un futuro no que as persoas lideran a tecnoloxía. Máis de 300 bosquexos a lapis precederon o refinamento en medios dixitais ata acadar a xeometría desexada. O negro é a cor principal, apoiada por cores vivas. A forma en branco e negro permite unha reprodución sinxela en múltiples soportes.

The Recognition

About the A' Design Award de Bronce

BTY Brand Identity Logotipo e Aplicacións gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que BTY Brand Identity Logotipo e Aplicacións sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. BTY Brand Identity Logotipo e Aplicacións satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer