Johnnie Walker Limited Edition Envase de Agasallo de Ofen Hu

O deseño Johnnie Walker Limited Edition Envase de Agasallo de Ofen Hu é un estimado gañador do moi prestixioso 2022 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2022

Johnnie Walker Limited Edition Envase de Agasallo

de Ofen Hu

Cliente: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Johnnie Walker Limited Edition Envase de Agasallo

Johnnie Walker Limited Edition é un deseño de envase de agasallo para unha botella de whisky lanzada con motivo do Festival do Medio Outono en China. O Festival do Medio Outono é un momento importante para a reunión familiar, polo que os temas son o fogar, a reunión e a emoción. O deseño inspírase nas portas e fiestras da arquitectura tradicional chinesa. A caixa exterior ábrese como unha porta dobre, mantida pechada por un botón magnético no centro, e revela a botella no seu interior. Represéntanse orquídeas, bolboretas e nubes auspiciosas. Na caixa empréganse o dourado e o corte a láser, e na botella aplícase o chorro de area.

O Recoñecemento

Sobre o A' Design Award de Ouro

Johnnie Walker Limited Edition Envase de Agasallo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Johnnie Walker Limited Edition Envase de Agasallo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Johnnie Walker Limited Edition Envase de Agasallo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensións e Embalaxe: Length 15cm width 11.5cm height 36cm
Etiquetas: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Tecnoloxía de Produción: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Reto de Deseño: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Investigación: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiración: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Duración do Proxecto: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Fluxo de Operacións: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Membros do Equipo: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Créditos das Imaxes: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd