Una Luna Envases para Confeitaría de Olga Takhtarova

O deseño Una Luna Envases para Confeitaría de Olga Takhtarova é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2022

Una Luna Envases para Confeitaría

de Olga Takhtarova

Cliente: Sot B&d

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Una Luna Envases para Confeitaría

Una Luna é un deseño de envases para unha serie premium de caramelos de froita cubertos con chocolate negro italiano. Creáronse dúas caixas, chamadas Cherry Garden e Roses and Grapes, en referencia a versos de coñecidos poemas ucraínos. Cada caixa presenta unha ilustración en forma de colaxe composta por elementos individuais, e a froita empregada en cada serie repítese ao longo da composición. Un fondo negro e unha tipografía minimalista confírenlle un aspecto moderno e elegante. As caixas imprímense mediante tecnoloxía offset con barniz mate e estampado en folla de cobre en detalles seleccionados.

O Recoñecemento

Sobre o A' Design Award de Ferro

Una Luna Envases para Confeitaría gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Una Luna Envases para Confeitaría sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Una Luna Envases para Confeitaría é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensións e Embalaxe: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Etiquetas: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Tecnoloxía de Produción: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Reto de Deseño: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Investigación: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiración: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Duración do Proxecto: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Fluxo de Operacións: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance