Transam Carriers Identidade de Marca de Maksim Zinchuk

O deseño Transam Carriers Identidade de Marca de Maksim Zinchuk é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2022

Transam Carriers Identidade de Marca

de Maksim Zinchuk

Cliente: NUMZ Graphics

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre Transam Carriers Identidade de Marca

Transam Carriers é unha identidade de marca creada para unha empresa de transporte e loxística con sede en Toronto, Canadá. A identidade constrúese arredor do Zubr, ou bisonte europeo, un animal do Leste de Europa que simboliza a singularidade e o poder. A cabeza do animal está inserida nun triángulo, e unha tipografía personalizada e inclinada dálle ao logotipo un aspecto dinámico. O amarelo e o negro son as dúas cores primarias. O estilo aplícase aos camións corporativos, ao sitio web, ás redes sociais, á papelaría, á publicidade e aos produtos promocionais. Os triángulos amarelos presentes nos gráficos fan que a marca sexa recoñecible dentro do sector.

O Recoñecemento

Sobre o A' Design Award de Bronce

Transam Carriers Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Transam Carriers Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Transam Carriers Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensións e Embalaxe: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Etiquetas: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Tecnoloxía de Produción: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Reto de Deseño: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Investigación: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiración: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Duración do Proxecto: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Fluxo de Operacións: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Membros do Equipo: Designer: Maksim Zinchuk
Créditos das Imaxes: Maxim Zinchuk, NUMZ Graphics