Not Make Believe Campaña De Ilustración by Ciara Chapman

Not Make Believe Campaña De Ilustración by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2022

Not Make Believe Campaña De Ilustración

by Ciara Chapman

Client: Ciara Chapman Illustration

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Not Make Believe Campaña De Ilustración

Este proxecto ilustrativo aborda o tema de que a dor crónica non é facer crer. As imaxes son unha combinación de cores, texturas e personaxes que se unen para comunicar unha mensaxe. Son sete imaxes en total nesta serie. A protagonista é unha muller nova rodeada de personaxes con estampados e claridade. Hai raposos que emerxen da herba e as siluetas de escuridade e luz realzan a cor circundante. A mensaxe artística de cada ilustración conecta co espectador a través do simbolismo en cada imaxe.

The Recognition

About the A' Design Award de Ferro

Not Make Believe Campaña De Ilustración gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Not Make Believe Campaña De Ilustración sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Not Make Believe Campaña De Ilustración é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
Dimensions & Packaging: N/a
Tags: Chronic pain, stigma, illustration, medical art, illustration campaign.
Production Technology: I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
Design Challenge: The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on.
Research: This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
Inspiration: Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
Project Duration: This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
Operation Flow: These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution
Image Credits: All works by Ciara Chapman