Easynav Infinity O Sistema Cirúrxico by Shreya Paliwal

Easynav Infinity O Sistema Cirúrxico by Shreya Paliwal is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño de Dispositivos e Equipos Médicos Competition Category.

FerroProduto Médico· 2022

Easynav Infinity O Sistema Cirúrxico

by Shreya Paliwal

Client: Happy Reliable Surgeries Pvt. Ltd

A' Design Award de Ferro Winner in Produto Médico Category

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The Design

About Easynav Infinity O Sistema Cirúrxico

O deseño de Infinity é o reflexo visual da calidade do produto mediante unha linguaxe de formulario única que tamén se optimizou para a fabricación e a rendibilidade. Xeralmente, o segmento de mercado relevante está cheo de produtos deseñados con plásticos para lograr curvas difíciles e unha linguaxe de forma que se sente atractiva para o usuario e cómoda para o paciente. Foi un reto de deseño para o deseñador crear un factor de forma único usando só chapa metálica e procesos posteriores, ao mesmo tempo que tendo en conta o custo dun produto único como tal cunha produción de baixo volume.

The Recognition

About the A' Design Award de Ferro

Easynav Infinity O Sistema Cirúrxico gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Easynav Infinity O Sistema Cirúrxico sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Easynav Infinity O Sistema Cirúrxico é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design ensures visual reflection of the quality of the product using unique form language while also being optimized for manufacturing and cost. It challenges the assumption that good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on. Infinity sets itself apart in the market with a unique form factor achieved using only sheet metal, a few bending, welding, and finishing processes.
Dimensions & Packaging: The dimensions are product dimensions excluding the height of the camera and monitor
Dimensions: 457.2mm x 245.5mm x 927.2 mm
Material : Stainless Steel, 2 mm in thickness
Processes used: Laser cutting, Sheet metal Bending, Lancing, Welding, Buffing and Powder coating
Tags: Futuristic, Medical device, User friendly, Robotic, Elegant, Soothing
Production Technology: Infinity has Nerves of Steel, the product is made of sheet metal, Stainless Steel - to avoid any rusting, and has been optimized such that the manufacturing takes less time, and resources. The unique taper shape, curves along the body and the handle are achieved using modifications done to the bending tools and development techniques without any plastic components. Laser cutting, lancing, and bending operations are done following which welding, buffing, and powder coating is required.
Design Challenge: Most of the market in the surgical navigation segment has aesthetic forms that are manufactured using a combination of thermoformed plastics and sheet metal parts. Competing within the same segment while providing cost-effective solutions with unique design, premium experience, and without using plastics had been a challenge. The Interface had been created using a software with limited creative implementation capabilities so the design had to be optimized for fewer efforts and more impact.
Research: Qualitative Research was used to uncover areas of improvement in customer interaction, product safety, design language, overall experience, manufacturability, cost, and assembly of the product. After feedbacks and interviews with surgeons, OT staff, Team at HRS and experts from the domain, Investigator Triangulation had been used to validate the data points. Implementation of these insights into the design resulted in a Positive Change in the Perception of Product Quality hence Brand Positioning.
Inspiration: While working in the field of medical technology, customer satisfaction and the comfort of the patient is very important. Aesthetical beauty with a seamless product experience is an integral factor that helps achieve it. The previous model of the product had inherent quality and accuracy but lacked the visual factors to appeal and compete in the market. Hailing from a family of doctors, the empathy towards doctors and patients became a strong motive to re-design the product system.
Project Duration: The project started in October 2020 and has undergone three iterations and testing before reaching this final version in Feb 2022
Operation Flow: First, the product is assembled, sanitized, and made ready for the users to interact with. Then surgical data of the patient is added to generate a three dimensional model of the scans. Infinity allows for preoperative planning, enabling the surgeon to view the data and plan the course of surgery before making an incision. The system is then calibrated in relation to the body of the patient, to give accurate real time data for navigating toward the desired area with safety and ease.
Team Members: Mentor: Arpit Paliwal
Mentor: Parag K Vyas
Image Credits: Image #1: Designer Shreya Paliwal, easyNav Infinity 1, 2022.
Image #2: Designer Shreya Paliwal, easyNav Infinity 2, 2022.
Image #3: Designer Shreya Paliwal, easyNav Infinity 3, 2022.
Image #4: Designer Shreya Paliwal, easyNav Infinity 4, 2022.
Image #5: Designer Shreya Paliwal, easyNav Infinity 5, 2022.
Video Credits: Happy Reliable Surgeries Pvt. Ltd, Infinity Video, 2022