87MM Ilsang Deseño de Tipografía de Sunghoon Kim

O deseño 87MM Ilsang Deseño de Tipografía de Sunghoon Kim é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2022

87MM Ilsang Deseño de Tipografía

de Sunghoon Kim

Cliente: 87mm

Gañador do A' Design Award de Ferro na Categoría Gráfico

12,376

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Cores

O Deseño

Sobre 87MM Ilsang Deseño de Tipografía

A tipografía de 87MM Ilsang está deseñada tendo en conta o valor diario perseguido pola marca 87MM. A tipografía oblicua en coreano é a primeira tipografía deste tipo intentada en Corea. Ao interpretar os números 8 e 7 como a proporción e o ángulo da tipografía, a área das letras foi deseñada como un espazo de 8:7, e o tamaño das letras pechadas entre as consoantes do Hangeul (Alfabeto Coreano) foi axustado utilizando esta proporción. Os ángulos de 8 e 7 graos foron empregados como elementos morfolóxicos tales como o trazo e o remate para harmonizar as características da escritura manual que aparecen ao escribir en oblicuo.

O Recoñecemento

Sobre o A' Design Award de Ferro

87MM Ilsang Deseño de Tipografía gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que 87MM Ilsang Deseño de Tipografía sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. 87MM Ilsang Deseño de Tipografía é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimensións e Embalaxe: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Etiquetas: 87MM, brand font, font, design, graphic, typography
Reto de Deseño: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Investigación: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiración: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Duración do Proxecto: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Fluxo de Operacións: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Membros do Equipo: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Créditos das Imaxes: Kim Sunghoon