Artem Luxury Watch Straps Envases by Joel Derksen

Artem Luxury Watch Straps Envases by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2022

Artem Luxury Watch Straps Envases

by Joel Derksen

Client: Studio Otherness

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #139454

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Colors

The Design

About Artem Luxury Watch Straps Envases

Artem Luxury Watch Straps é un deseño de embalaxe creado para correas de reloxo destinadas a coleccionistas. A cuberta exterior desliza para descubrir unha caixa interior de papel vexetal esmerilado que se abre polo lateral cun pechamento de solapa. Un interior de escuma mantén a correa fixa no seu lugar. A forma bloque e escultural destaca as arestas afiadas e a precisión técnica. O estampado en folla metálica e os papeis en gris e azul real ofrecen unha aparencia refinada e técnica. A estrutura foi deseñada para presentar o produto con claridade durante o proceso de desembalaxe.

The Recognition

About the A' Design Award de Bronce

Artem Luxury Watch Straps Envases gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Artem Luxury Watch Straps Envases sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Artem Luxury Watch Straps Envases satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue