Lavazza Classy Plus A Máquina De Café by Florian Seidl

Platino Electrodoméstico · 2022

Lavazza Classy Plus A Máquina De Café

by Florian Seidl

A' Design Award de Platino 2022 in Electrodoméstico
CLIENT: Lavazza
Estimated Number of Design Views: 2,367,052
Verification code 3AB19BDC7D · Verify this award

Visit Site View at A' Design Award Press Release

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About Lavazza Classy Plus A Máquina De Café

Classy Plus é unha cafeteira todo en un deseñada para o mercado norteamericano, que ofrece a experiencia completa da cultura do café italiano, desde un espresso ata un capuchino ou un latte. Ademais, a máquina tamén conta cunha selección de café de filtro e unha función de dobre tiro para atender ás preferencias específicas deste mercado. Classy Plus é ideal para pequenas oficinas e salas de conferencias. O seu deseño delgado baséase na linguaxe de forma establecida de Lavazza neste segmento. Caracterízase por unha carcasa exterior contrastante que envolve o corpo principal e logos Lavazza en relevo nos laterais.

About the A' Design Award de Platino

Lavazza Classy Plus A Máquina De Café gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Lavazza Classy Plus A Máquina De Café exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Lavazza Classy Plus A Máquina De Café é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Press Kit

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Image Credits: Lavazza