Ferro Envases · 2022
Eco Smile Envases
by Musa Celik
- A' Design Award de Ferro 2022 in Envases
- CLIENT: Gleen
- Estimated Number of Design Views: 13,123
- Verification code 1BBE6CBE6E · Verify this award
Colors
About Eco Smile Envases
O deseño pretende ofrecer solucións sobre temas esenciais, incluíndo a pegada ambiental. O nome da marca fórmase combinando as palabras green e clean (verde e limpo). A combinación das figuras dunha folla e uns beizos no logo do envase representa o sorriso da natureza. O fondo branco e as cores suaves ilustran os extractos do produto. O envase obtense a partir de recursos renovables para evitar residuos plásticos. Ademais, o 75 por cento das botellas están feitas de materiais reciclados, e son 100 por cento reciclables.
About the A' Design Award de Ferro
Eco Smile Envases gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Eco Smile Envases sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Eco Smile Envases é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Press Kit
- Unique Properties
- "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.
While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.
The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people. - Dimensions & Packaging
- Height 29 cm X Length 9,5 cm X Width 6,4 cm
- Tags
- Eco-friendly, Natural, Minimal, Vegan, Recyclable
- Production Technology
- The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.
Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.
In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging. - Design Challenge
- Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.
The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design. - Research
- With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.
As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint. - Inspiration
- The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.
While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective. - Project Duration
- Turkey, 07 July 2021 - 20 November 2021
- Operation Flow
- The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.
The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
